Fresh Fashion

Fresh Fashion

Inspired by how Organic by John Patrick produce their own material to promote ethical behaviour to the fashion industry, this brand identity design wanted to reimagine the company, to sell the organization like a farm but with a twist of course.

Inspired by how Organic by John Patrick produce their own material to promote ethical behaviour to the fashion industry, this brand identity design wanted to reimagine the company, to sell the organization like a farm but with a twist of course.

Inspired by how Organic by John Patrick produce their own material to promote ethical behaviour to the fashion industry, this brand identity design wanted to reimagine the company, to sell the organization like a farm but with a twist of course.

Inspired by how Organic by John Patrick produce their own material to promote ethical behaviour to the fashion industry, this brand identity design wanted to reimagine the company, to sell the organization like a farm but with a twist of course.

Fashion has always wanted the next fresh thing, and what’s even better than fashion that is as fresh as local produce. Using items that represent farm, and portrayed them in the manner of models and clothes. They are set against a backdrop, pose in architectural manner, styled to look like something else, accessorized from head to toe, etc. Using these images, become the core part of the brand identity. Such photographs are applied across all the items, and laid out in a slightly less conventional proportion to carry out the kitsch tone from the photographs.

Fashion has always wanted the next fresh thing, and what’s even better than fashion that is as fresh as local produce. Using items that represent farm, and portrayed them in the manner of models and clothes. They are set against a backdrop, pose in architectural manner, styled to look like something else, accessorized from head to toe, etc. Using these images, become the core part of the brand identity. Such photographs are applied across all the items, and laid out in a slightly less conventional proportion to carry out the kitsch tone from the photographs.

Fashion has always wanted the next fresh thing, and what’s even better than fashion that is as fresh as local produce. Using items that represent farm, and portrayed them in the manner of models and clothes. They are set against a backdrop, pose in architectural manner, styled to look like something else, accessorized from head to toe, etc. Using these images, become the core part of the brand identity. Such photographs are applied across all the items, and laid out in a slightly less conventional proportion to carry out the kitsch tone from the photographs.

Fashion has always wanted the next fresh thing, and what’s even better than fashion that is as fresh as local produce. Using items that represent farm, and portrayed them in the manner of models and clothes. They are set against a backdrop, pose in architectural manner, styled to look like something else, accessorized from head to toe, etc. Using these images, become the core part of the brand identity. Such photographs are applied across all the items, and laid out in a slightly less conventional proportion to carry out the kitsch tone from the photographs.

This project has been submitted for The Young Ones Competition and was awarded with a SILVER PENCIL and MERIT AWARDS 

Fresh Fashion also has been featured in Behind Collections®, Graphic Design and Promotion for Fashion Brands by Viction:ary, Hong Kong.


This project has been submitted for The Young Ones Competition and was awarded with a SILVER PENCIL and MERIT AWARDS 

Fresh Fashion also has been featured in Behind Collections®, Graphic Design and Promotion for Fashion Brands by Viction:ary, Hong Kong.


This project has been submitted for The Young Ones Competition and was awarded with a SILVER PENCIL and MERIT AWARDS 

Fresh Fashion also has been featured in Behind Collections®, Graphic Design and Promotion for Fashion Brands by Viction:ary, Hong Kong.

This project has been submitted for The Young Ones Competition and was awarded with a SILVER PENCIL and MERIT AWARDS. Fresh Fashion also has been featured in Behind Collections®, Graphic Design and Promotion for Fashion Brands by Viction:ary, Hong Kong.

This project has been submitted for The Young Ones Competition and was awarded with a SILVER PENCIL and MERIT AWARDS Fresh Fashion also has been featured in Behind Collections®, Graphic Design and Promotion for Fashion Brands by Viction:ary, Hong Kong.

FFz
FFx
FFx2
FFx3
FFlogo
FF1
FF3
FF2
FFall
FFegg
FFcarrot
FFmacaroni

Project Deliverables

• Logo design
• Brand collaterals (business cards, letter head, notebook and envelope design)
• Set design & Photography

Role

Designer & Direction

Project Type

Branding & Art Direction

Credits

This project was a collaborated effort with a very good friend of mine, Ahmad Fauzan

This project was a collaborated effort with a very good friend of mine,
Ahmad Fauzan

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© Patricia Tannia Surijadjaja 2018
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